Business of Art 2011

The Business of Art is a series of classes and workshops offered Spring 2011, open to artists in all mediums and high school students. Through this program, artists will improve their presentations, connect with the larger art world, and be equipped with the tools needed to become more successful in their chosen area.

Presented in partnership with JEDI – the Jefferson Economic Development Institute and the Northeastern Small Business Development Center at Shasta College, funded in part by California Arts Council’s Creating Public Value program.

To register for classes:

1. On-line: You are welcome to register for classes with your credit card. Simply click the “Add to Cart” buttons below to the classes you wish to take.  You will be advanced to paypal. Use the Continue Shopping button to return to this page and add additional classes, then click checkout when you are ready.  Note: If you are a current SAC member, a 10% discount will be returned to you as a refund by SAC.

2. By Mail, Phone or In Person: Click for Printable Registration Form and complete instructions for mailing, phoning or delivering your registration to SAC.

Pricing
Prices as listed below.
Current SAC members will receive a 10% discount (call 530-938-0130 to check your membership status) as a refund check.
Sign up for 3 classes and get a 4th class for free (select your free class at the bottom of this page, choosing from Framing & Matting, Product Photography for Artists, Building a Wordpress Website Demonstration or Tax and Health Insurance. You will also receive a FREE 1 year membership in SAC with the purchase of 3 classes.
A limited number of scholarships are available.  Income verification will be required.  Contact Lauri 530-938-0130.

Business of Art Classes & Workshops

7 Steps to Being an Artist For Life
Joanne Steele $30 for 2 hour class
Thursday, June 2, 7 – 9pm at Dunsmuir High School

There are seven ongoing actions that every serious artist must commit to in order to be a productive, recognized, successful professional.

In this workshop we will examine these seven actions including steps to achieving success.
The seven actions are:
1. Don’t stop making art.
2. Get your art before the buying public
3. Understand the needs of your customer, the collector.
4. Document your work.
5. Be able to talk about your art, and your prices.
6. Price your art fairly and objectively.
7. Treat your art as an important part of your retirement portfolio.

Joanne Steele spent five years representing self-published authors at the annual American Booksellers Association Trade Show. She assisted each writer in building strategies to successfully market their books, and find major publishers to purchase rights. Several of her clients went on to land multi-million dollar literary contracts with major publishing houses. Joanne recently coordinated the Dunsmuir Storefront Art Project Strolling Galleries as part of the Dunsmuir Revitalization Team.


Or Click for Printable Registration Form

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Lesa Michel teaches Framing and Matting on May 17.

Framing and Matting Workshop
Lesa Michel   $15 for evening workshop
Tuesday, May 17, from 6:30-8, at The Gallery in Mt. Shasta, located in the Black Bear Bldg

Practical advice for artists who are planning on matting or framing their artwork to maximize sales and presentation.

This workshop will be a dialog covering the choices you can make regarding:

  • Matting color, grade selection, and double vs. single matting.
  • How to create a piece to fit a standard made frame, with and without matting.
  • How to pick the right frame for the piece.  When might you not need a frame?
  • Glass choices, pros and cons of the different types of glass and acrylic.
  • Specialty framing choices.
  • Networking with The Gallery and the other artists in this workshop will be encouraged!

Lesa Michel is the owner of The Gallery in Mt. Shasta for the last two years.  During that time, The Gallery has framed over 1500 pieces of artwork and memorabilia, framing costs ranging from $50 to $500.  Lesa’s career also involves 30 years of marketing experience, as well as artistic and interior design training and practice.


Or Click for Printable Registration Form

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Learn the Basics of Product Photography with Kelly Samuelson on April 30 or May 7.

The Basics of Product Photography for Artists
Kelly Samuelson $15 for afternoon workshop
This workshop is offered in two locations.
Saturday, April 30, 3:30 – 5 at Liberty Arts Gallery in Yreka
Saturday, May 7, 3:30 – 5 at the Siskiyou Arts Council Gallery in Mt. Shasta.

Basic tips on how to photograph your artwork for the web and marketing.

Learn the basics of product photography as it applies to your artwork. Learn how to take marketable photographs of 2 dimensional and 3 dimensional pieces to promote on the internet, websites, Facebook and web stores. Everything from staging your work, selecting a background, lighting, basic equipment setups, camera settings and post processing tips.  Also learn when it’s important to hire a professional, what the advantages are and what you can expect to pay.  Take your art to the next level with these simple “Dos and Don’ts”.

Kelly Samuelson has been a photographer for over 12 years with a background in both film and digital photography, including darkroom procedures and hand printing techniques. She feels that everyone should have access to beautiful portraits and photography. Kelly volunteers in the local art community, serving as vice president of the Weed Arts Council, social media coordinator of the Dunsmuir Storefront Galleries, and local art guest columnist with the Siskiyou Daily News. Visit: www.klsphotography.com or blog.klsphotography.com

Choose location

Or Click for Printable Registration Form

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Win-Win: The Art of Pricing Creative Work and the Psychology of Pricing
Renee Getreu $85 for 6 hour class
Thursdays, May 12, 19, and 26, 6 to 8 p.m. at the JEDI office, 403 Berry St., Mt. Shasta

Everything you wanted to know about pricing creative work to help you make the sale, make a profit, and develop repeat clientele.

Pricing is a challenging topic for most entrepreneurs, and may be especially so for those selling creative work. This workshop will cover three main areas to give you confidence and clarity about prices that will help you and your business thrive:  1) Psychology of Pricing; 2) Logistics of Pricing; and 3) Target Market–Pricing Strategy. Each 2 hour session will be packed full of key business information, exercises and fun! that will help you get clear on your prices… prices that will be a “win” for both you and your treasured customers.

JEDI Staff Member Renee Getreu began her small business experience shortly before her arrival in Mount Shasta in 1982.  She realized quickly that if she wanted to stay in Mount Shasta, it would be a great idea to create employment for herself.  For 10 years she ran two different small businesses, each one profitable in different ways. Renee joined the JEDI staff in the fall of 2000 and assists JEDI clients with a variety of business and personal financial issues. She developed the personal financial skills curriculum currently in use by JEDI and teaches the class twice a year, also serving as a business counselor for individual JEDI clients.


Or Click for Printable Registration Form

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Making Money Making Music – Without Giving Up Your Soul
Diane Rapaport $45 for 3 hour class
Saturday, May 14, 1 – 4pm at Radio Star Studios in Weed

Practical tools for musicians, including practical tools that will help you do so, including getting work performing your music, the language of deals and contracts, how to find a record company to sign you, marketing your performances and your CDs.

Starving for the sake of art is an old an tired cliche. Musicians eagerly spend money on learning music, on buying instruments and computers, but are not always as eager to learn how to make a living from their art.  This workshop will give you practical tools that will help you do so, including:

  • Getting work performing your music. How to present yourself and ask for money.  What presenters, clubs, AND promoters are looking for.
  • The language of deals and contracts.  Making and selling CDs – how to do it on your own and how to find a record company to sign you.  What record companies want.
  • Marketing your performances and your CDs.  What is “marketing?”  How to use the Internet and other tools to build a following.

Diane Rapaport began her career in the music business by working as an artist’s manager for Bill Graham’s Fillmore Management in the early 70’s. She left Graham’s employment in 1974 with a mission to teach musician’s business.  She taught in colleges and universities and, in 1979, wrote and published How to Make and Sell Your Own Recording, considered a “bible” by musicians making and selling their own recordings.  She is the co-publisher of The Musician’s Business ad Legal Guide, edited and written by top entertainment lawyers.


Or Click for Printable Registration Form

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Building a Wordpress Website
Kim Solga $15 for evening demonstration
Tuesday, May 3, 6-7:30 at the Siskiyou Arts Council office, 418 A North Mt. Shasta Blvd., Mt. Shasta.

Watch a demonstration of the powerful Wordpress system for creating business websites, as a complete new site is built during the 90 minute class.

A good website has become a business essential for artists, craftspeople, writers and performers.  With new technologies that have come onto the Internet scene in the past couple years, it’s totally possible to build and manage your own website and your Internet marketing yourself.

This demonstration of the Wordpress platform will show you just how easy it is, and provide you with the resources you need to get started yourself.  The demonstration will include plenty of Q&A opportunities,

Kim Solga is a website designer and artist in Mt. Shasta.  She has taught numerous classes on the Business of the Arts, and specializes in helping create elegant, effective business websites that put owners in charge of their own website!  See solga.com.


Or Click for Printable Registration Form

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Health Insurance and Taxes for Freelancers
Lynn Teuscher and Elizabeth Mitchell-Collord  $15 for evening workshop
May 18, 6:30-8 at the Siskiyou Arts Council office, 418 A North Mt. Shasta Blvd., Mt. Shasta.

A workshop for artists, performers and writers seeking tax guidance and health insurance information.

When you’re a freelancer, whether you’re an artist, a performer or a writer, you’re responsible for running a business, your business. As a self-employed person, you have to keep all the records for your business, pay your own income taxes and self-employment taxes, and set up your own health insurance coverage.  This workshop by two of Siskiyou County’s leading experts in these fields, will offer you essential information and personalized question & answers.

Lynn Teuscher is a partner at Aiello, Goodrich & Teuscher in Mt. Shasta, with over 28 years of experience in income tax planning and consulting services. Elizabeth Mitchell-Collord is the Executive Director of Klamath Health Services, Inc. and Community Health Plan of the Siskiyous in Weed.


Or Click for Printable Registration Form

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How to Sell on Etsy.com
David & Moenju Joaquin $30 for 2 hour class
Wednesday, May 11, COS Weed, 7-9 at COS Weed campus, Board Room

Tips and tricks for selling on Etsy.com,the popular online marketplace for handmade goods, vintage items and crafting supplies.

Many artists, designers and craftspersons are finding expanded sales and exposure on Etsy.com, but like any other marketing path, it takes planning and attention.  David and Moenju will share their experiences, from setting up your Etsy shop, banner, profile, tags and sections, to selecting products that will sell and promoting them on the Etsy system.

David Joaquin is an artist who is expanding his traditional gallery and website sales with a very successful shop on etsy.com.  See Two Hawk Studio and DKJ Art.


Or Click for Printable Registration Form

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Nikolas Allen teaches Marketing Your Art on May 21.

Marketing Your Art – Using the Right Tools to Reach the Right Audience With the Right Message
Nikolas Allen $30 for 2 hour class
Saturday, May 21 1-3 at College of the Siskiyous Weed campus , ESTC 8, Room 107

For artists, creating art is easy. What’s difficult is turning an expensive hobby into a lucrative career. Successful marketing is the process of using the Right Tools to reach the Right Audience with the Right Message. This workshop examines this process in detail.

Together we will:
Define Your Objectives: Everybody has different versions of Success. In order to reach your own destination, you must first plan a custom route.

Discover Your Message: Most artists make the mistake of marketing their work.  Instead they must appeal to emotions and market the unique and meaningful benefit that customers derive from their work.

Determine Your Audience: If you’re marketing to everybody, you’re marketing to nobody. Instead, it pays to focus on a qualified, well-defined niche market who will get the most benefit from your offering.

Designate Your Tools: An effective marketing strategy implements a variety of offline tools (printed promo materials), and online tools (Web sites, blogs, social media platforms). We’ll discuss the essentials and determine which tools are appropriate for your marketing strategy.

This inspiring, power-packed workshop will provide ambitious creatives with essential information they need to stop making excuses, start taking action and pursue a successful career doing the work they love.

Nikolas Allen is a contemporary pop artist with a background in music and video production. He spent 15 years as an Advertising Creative in Minneapolis, MN. He is Marketing Director at Liberty Arts Gallery in Yreka, CA, and he runs BAM! Small Biz Consulting, helping small business owners get more loyal customers. For FREE Tips to grow your business, visit: www.bamsmallbizconsulting.com


Or Click for Printable Registration Form

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Making Sense of Online Marketing: The Big Picture for Artistic Small Businesses
Tom Chandler $85 for 6 hour class
Wednesdays, May 25 and June 1, 5:30 – 8:30 pm at the JEDI office, 403 Berry St., Mt. Shasta

Marketing has changed more in the last five years than in the prior 50; in Making Sense of Online Marketing, you’ll learn how to navigate the fast-changing world of online marketing – and the secrets to achieving success for marketing your artistic efforts. In the class, you’ll develop an online marketing map for your artistic endeavor, leaving you with a practical plan you can implement.

This class will teach you:
1) ow to develop an online marketing plan that’s right (and practical) for you and your artistic effort
2) The strengths and weaknesses of emerging online media channels
3) The common pitfalls to avoid
4) The success secrets that will shorten your learning curve

Tom Chandler puts his 25 years of marketing experience to work helping businesses and nonprofits succeed in the fast-changing marketing universe.  He takes a highly practical approach to marketing, and combines his award-winning writing talents, results-oriented direct response experience, and technical savvy to produce effective, hard-working marketing plans. As a teacher, he has consistently received the highest possible ratings from students for his clear, inspiring style.


Or Click for Printable Registration Form

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Free 4th Class If you are registering for 3 or more paid classes, you may select a 4th class for FREE from the options below.  You will also receive a FREE 1 year membership in SAC with your purchase of 3 classes.

Select your free class

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